Concepts to inspire new generation of consumer health and wellness products featuring Nutrition21’s expanded portfolio of science-backed ingredients
Saddle Brook, NJ. (October 21, 2025) – Nutrition21, LLC, an Everwell Health company, (“Nutrition21”) is exhibiting at SupplySide Global (SSG) in Las Vegas, Nevada, October 29–30, 2025. As an industry-leading developer and marketer of science-backed ingredients that help consumers look, feel, and perform their best, Nutrition21 invites attendees to explore the latest health and wellness innovations at booth #3845. Visitors to the Nutrition21 booth can sample a variety of functional product concepts developed for the show, showcasing their expanded portfolio and several new formats. Attendees can also find offerings from strategic acquisitions including the American River Nutrition portfolio of patented, branded ingredients including annatto-based DeltaGold® and GG-Gold®, the innovative botanical EverZen™ for mood and stress, as well as Celadrin® cetylated fatty acids.
“The Nutrition21 team is excited to unveil new developments, including next-generation forms of Nitrosigine® and nooLVL® for improved solubility in beverage formulations, and our new MyoVera™ branding at this year’s SupplySide Global,” said Jordan Miller, Vice President, Marketing – Nutrition21, an Everwell Health company. “Our expanded portfolio drives the future of nutrition, enabling brands to deliver the meaningful benefits modern consumers demand. Our latest innovations include new soluble formats of our Nitrosigine and nooLVL ingredients, giving beverage brands the unique ability to deliver the value of these science-backed ingredients in a range of ready-to-drink beverages. Our R&D experts have solved one of the most common issues in beverage formulation—ingredient solubility—by using our proprietary Cryopure™ technology that optimizes the physical form of these ingredients for enhanced solubility. We will also be highlighting MyoVera, a new brand for our muscle and strength ingredient with updated messaging and positioning that reflects its role as a broader, more versatile muscle health ingredient designed to support both fitness enthusiasts and everyday active lifestyles.”
MyoVera, Nutrition21’s patented, one-of-a-kind combination of amylopectin with two powerful forms of chromium, has been clinically studied as a muscle and strength optimizer. It supports amino acid uptake into muscles, amplifies muscle protein synthesis, and helps the body get the most out of every gram of protein consumed. By helping to build a solid foundation for muscle health, MyoVera empowers consumers to move better, feel stronger, and stay active, supporting their best performance in every aspect of life.
“We created several concepts for the show to spark new ideas for the next generation of consumer health and wellness products,” said Miller. “Our concepts feature our award-winning branded ingredients, several of which were recently named WholeFoods Natural Choice Ingredient Winners, and which reflect our commitment to delivering exceptional results for consumers. Celadrin won the Bone/Joint ingredient category, and Nitrosigine and Lustriva® both were bronze winners in Men’s Health and Nutri Beauty, respectively.”
Visitors to booth #3845 can meet with the experts and sample concepts featuring Nutrition21’s diverse portfolio of science-backed branded ingredients, offering wellness benefits designed for every body, at every life stage:
- Nitro Energy made with Nitrosigine Soluble – A cranberry orange-flavored RTD energy drink that delivers caffeine-free energy without the jitters, and boosts nitric oxide to support healthy blood flow.
- Focus Fuel made with nooLVL Soluble – A lemon iced tea-flavored RTD cognitive drink for mentally performing at your best by quickly improving focus, concentration, and memory.
- Clearly Powered Protein Drink made with MyoVera – A refreshing coconut lime-flavored RTM powdered active lifestyle beverage combining MyoVera with 15g of clear protein for muscle and strength benefits.
- ZenFizz Effervescent Tablets made with EverZen – A lemon chamomile effervescent tablet designed to support mental and emotional well-being.
- Brain Bites Chews made with nooLVL – Powered by nooLVL, these great-tasting lemon-flavored chews provide a cognitive boost, helping sharpen the mind and improve focus in a trending delivery format.
- Beauty Boost Gummy made with Lustriva – Made with clinically studied Lustriva, these berry-flavored gummies are designed to support healthy hair growth and promote healthy skin from the inside out.
- DeltaGold and GG-Gold Softgels – Powerful annatto-based bioactives that support healthy aging and vitality.
Nutrition21 is sponsoring the EverZen Den, located on the lower level of the event in Tradewinds E. This carefully curated space offers a calming retreat where attendees can pause, reset, and immerse themselves with gentle sounds, soothing aromas, and soft lighting. The EverZen Den offers several experiences including an oxygen bar, meditation sessions, and decompression kits for show attendees to find their Zen.
To learn more about Nutrition21’s portfolio of trusted branded ingredients, please visit the team at SSG booth #3845 or contact us.
About Nutrition21
Nutrition21, an Everwell Health company, is an industry-leading developer and marketer of one-of-a-kind, science-backed ingredients for use in dietary supplements, functional foods, and beverages that empower individuals to look, feel, and perform their best. Grounded in decades of scientific research, Nutrition21 places efficacy and safety at the forefront of their efforts to create unique, patented products that are both safe and clinically effective. More than 50 scientific publications have been fielded in their portfolio—all working to build consumer trust and prove the efficacy and safety of their ingredients. Ingredients from Nutrition21 empower consumers in the pursuit of proactive health and optimal performance in every body through any stage of life. By understanding consumer needs and interests, such as sports nutrition, weight management, cognitive health, beauty from within, and more, Nutrition21 optimizes their ingredient portfolio to support health, helping individuals live their best life—today and in the future.


